“design thinking”

Design Thinking (Part 2 of 2): Think Bigger and Adopt a Beginner’s Mind

“In the beginner’s mind there are many possibilities, but in the expert’s there are few”, Shunryu Suzuki

When I started learning Design Thinking, I knew it was applicable to designing products. Design Thinking has obvious value for creating user interfaces, clothing and cars. What I did not know is that it could be applied to more abstract concepts like sales strategy, data governance, and business models. Yet, those were my first opportunities to practice Design Thinking. What is the most important lesson that I learned? Be creative. Design Thinking is not a set process. (more…)

Design Thinking (Part 1 of 2): Transforming Organizations with Entrenched Cultures

How do we balance a drive for perfection with a drive for innovation? This is a question that is discussed in “What Design Thinking Is Doing for the San Francisco Opera.” That opera company dates back to the 1850s and has a structured organization focused on perfection. Using Design Thinking, their culture has shifted from on that is “very, very, very averse to change, not open to the idea of failure” to one that embraces change.  Their experience is somewhat similar to what many enterprises face when adopting cloud computing. There is a need to change and challenge cultural and organizational norms.

Innovation at the San Francisco Opera
Prior to applying Design Thinking, experimentation from the San Francisco Opera was rare. Their high quality requirements meant costly and therefore few experiments. Working with Stanford’s “d.school”, they undertook a series of rapid prototypes. (more…)