Pokémon Go became the biggest mobile game in U.S. history in nine days. Yet, its significance goes beyond the popularity of the game. Pokémon Go provides a glimpse into a future of augmented reality. The game’s popularity could signal the onset of a new era that blends together both the real-and-virtual world. It provides businesses with innovative ways to attract clients. Restaurants have already found ways to leverage Pokémon Go to level up sales. In the tech industry, we often talk about how cloud computing enables innovation and growth. Pokémon Go is a tremendous example of how cloud computing can enable innovation and viral growth.
Unlike traditional games, Pokémon Go fuses the the digital world with the real world. Players walk around searching for Pokémon, characters also referred to as “Pocket Monsters”. Pokémon have been found all over. They are most likely in your neighborhood. They are at many popular tourist spots. A recent citing of a Pokémon in Central Park led to a stampede of people hoping to capture it.